What can be learnt in marketing from Vietnamese small-sized, household businesses?

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Báo Tuổi Trẻ English 1 month(s) ago

What can be learnt in marketing from Vietnamese small-sized, household businesses?

Simple but efficient marketing campaigns, with minimal costs, are what Vietnamese small-sized companies and household businesses often use to burnish the image of their brands.

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Vietnam blames ineffective tourism promotion campaigns on shoestring budget

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Báo Tuổi Trẻ English 1 month(s) ago

Vietnam blames ineffective tourism promotion campaigns on shoestring budget

Vietnam would have been able to launch more effective campaigns to promote its tourism had it had a deeper pocket, the head of the country’s tourism administration said Sunday.

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Osla brand to support HAGL football team

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VietNam News English 1 month(s) ago 1 duplicate news

Osla brand to support HAGL football team

The Osla Eye Drop brand on Monday signed a co-operation agreement in HCM City with the Hoang Anh Gia Lai football team to assist the team in the national V-League 2015 and SEA Games in June.

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Smartphone boom in Vietnam benefits Chinese brands

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VietnamNet English 2 month(s) ago

Smartphone boom in Vietnam benefits Chinese brands

VietNamNet Bridge – Huawei’s selling approach in Vietnam is an indicator of how Chinese smartphone manufacturers will market their products.

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As race for UN chief begins, new campaigns demand a woman

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Báo Dân Trí English 2 month(s) ago

As race for UN chief begins, new campaigns demand a woman

At a private working lunch for the five most powerful members of the United Nations Security Council, the conversation turned to the question of the next U.N. secretary-general.

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Major benchmarks in lead up to April 30 victory (Part 1)

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VietnamPlus English 2 month(s) ago

Major benchmarks in lead up to April 30 victory (Part 1)

The liberation of the south and national reunification 40 years ago was a significant milestone in the country’s defence history. The event was marked with resounding victories in a series of campaigns that resulted in the final triumph on April 30. Tay Nguyen (Central Highlands) campaign, spanning from March 4 to April 3, was the beginning of the successful General Offensive and Uprising in the spring of 1975 that led to the complete liberation of the south of Vietnam, putting...

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Coca-Cola, McDonald's wage unhealthy 'war' on Russia: PM aide

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Báo Thanh Niên English 2 month(s) ago

Coca-Cola, McDonald's wage unhealthy 'war' on Russia: PM aide

Russian officials sharply criticised US fast-food giants Coca-Cola and McDonald's on Thursday for their "unhealthy" products, comparing aggressive advertising campaigns to a war on citizens.

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Rabies deaths lowest in a decade

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VietNam News English 2 month(s) ago

The number of fatalities caused by rabies last year was 66 nationwide, the lowest for the last 10 years, reported the Department of Preventive Medicine last Saturday.

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WHO calls for more measles vaccination in Europe as large outbreaks persist

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Báo Tuổi Trẻ English 3 month(s) ago

WHO calls for more measles vaccination in Europe as large outbreaks persist

LONDON - The World Health Organization in Europe called on Wednesday for measles vaccination campaigns to be stepped up across the region after recording 22,000 cases of the highly infectious disease since the start of 2014.

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Removal of cap on advert spending has little effect on local firms

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VietnamNet English 3 month(s) ago

Removal of cap on advert spending has little effect on local firms

VietNamNet Bridge – While foreign-invested enterprises applauded the removal of the cap on expenses on advertising, Vietnamese businesses, mostly small- and medium-sized, have shown little interest in the new change.

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Hanoi programme to promote consumer rights

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VietnamPlus English 3 month(s) ago

An action programme to protect consumer rights was launched in Hanoi on February 2.

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LGBT community still afraid to come out to their families

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VietnamNet English 4 month(s) ago 1 related news

LGBT community still afraid to come out to their families

While there is increasing acceptance of the lesbian, gay, bisexual and transgender community following many campaigns demanding equal rights, only half of LGBT people in the country come out to their families, a new survey has found.

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LGBT community still afraid to come out to their families

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VietNam News English 4 month(s) ago 1 related news

LGBT community still afraid to come out to their families

While there is increasing acceptance of the lesbian, gay, bisexual and transgender community following many campaigns demanding equal rights, only half of LGBT people in the country come out to their families, a new survey has found.

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Volunteer year illustrates youth enthusiasm for community activities

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VietnamPlus English 4 month(s) ago 1 duplicate news

The 2014 Youth Volunteer Year proved to be a success, with a series of activities held across Vietnam demonstrating the youth’s dynamism in campaigns for community interests.

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Thailand’s December CCI highest in 18 months

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VietnamPlus English 4 month(s) ago

The Thai Consumer Confidence Index (CCI) hit an 18-month high in December last year, increasing to 81.1 from 79.4 in November, said the Centre for Economic and Business Forecasting under the University of the Thai Chamber of Commerce.

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