Although international brands are in high demand, local alternatives seem to be winning the spending battle amongst Vietnamese youth, according to a recent G2/Grey Group study.
HA NOI —
Up to 45 per cent of youngsters said that, although they liked expensive brands, they would still prefer special deals due to the current economic scenario, it said.
The study, based on interaction with over 400 youths, found that around 30 per cent of incomes were spent on beverages, with cafes and restaurants being the largest consumption channels.
Health and beauty was the second largest segment, accounting for 20 per cent with shampoos, facial cleansers and skincare products leading the race, it said.
Vietnamese youth also love technology, with around 65 per cent intending to buy an electronic gadget in the next three months. Around 27 per cent want to buy digital cameras while 33 per cent want to upgrade their laptops. Needless to say mobile phones top the list at 52 per cent. — provided by G2/Grey Group