The Hanoitimes - Vietnam is the world's 57th largest economy based on GDP figures. After joining the World Trade Organization, franchising is on the rise and the number of franchises in Vietnam is predicted to increase.
The Hanoitimes - Vietnam is the world's 57th largest economy based on GDP figures. After joining the World Trade Organization, franchising is on the rise and the number of franchises in Vietnam is predicted to increase. Franchising is fairly new in Vietnam (the way Vietnamese write their country name). In the1990s, KFC entered the market. McDonald’s is just now entering the market. Foreign investment found Vietnam after they entered the WTO and signed a trade treaty with the United States in the mid 2000s. On March 31, 2006, the Government of Vietnam issued Decree No 35/2006/ND-CP regulating franchises in Vietnam . The new decree provides key concepts in franchising, requirements for franchise agreements and State administration of franchises. According to industry experts, this decree is an important step in building the legal framework for this sector. According to the Ministry of Industry and Trade, up to 70 foreign brands have registered franchising business in Vietnam . Most of them are consumer brands which target the youth and the middle class consumers. VHO |