Viet Nam Television has bought the broadcasting rights of Euro 2012 from the Union of European Football Associations (UEFA).
HA NOI –
All 31 matches will be shown at 11pm and 1.45am on Channel 2 and Channel 3. VTV will also produce daily newsletters, TV reports and commentary of journalists in Poland and Ukraine, the co-hosts of Euro 2012.
"Purchasing TV rights for big tournaments – like Euro, World Cup and even ASEAN Football Federation – is not easy. We're currently spending more on Euro broadcasting rights than we did for previous tournaments," Phan Ngoc Tien, deputy head of VTV3, said.
"We will organise a lot of sideline programmes to attract advertisers to cover part of the expense."
Four years ago, 14 TV stations fought over the Euro 2008 media rights, which ultimately went to VTV for US$2 million. This year, the Ministry of Information and Communications appointed VTV as the only station to negotiate Euro broadcasting rights and asked them to share the matches with others if they succeed. – VNS