HCMC – Many Vietnamese consumer products such as dried fruit, instant noodle, coffee and tiger shrimp are on display at 59 Lotte Mart supermarkets in South Korea until Wednesday.
VN goods on show at S.Korean stores
By Minh Tam - The Saigon Times Daily
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| Promoters show off Vietnamese consumer goods at a Lotte Mart supermarket in South Korea - Photo: Courtesy of Lotte Mart |
HCMC – Many Vietnamese consumer products such as dried fruit, instant noodle, coffee and tiger shrimp are on display at 59 Lotte Mart supermarkets in South Korea until Wednesday.
This is part of the “Vietnam-Indonesia goods fair” organized by Lotte Group starting from June 5. The South Korean retailer is holding the event to mark the fact that it now has 30 outlets overseas with 28 of them in Indonesia and the remainder in Vietnam.
Local products will be on the shelves of 59 Lotte outlets, up from last year’s 11. There are 60 consumer goods made in Vietnam and Indonesia put on show so that South Korean consumers can directly inspect those goods.
The quality of the chosen products is high as producers are big exporters, said Lee Eun Seung, global purchasing manager of Lotte Mart. Especially, their prices are competitive thanks to tax exemptions stipulated in the free trade agreement signed between ASEAN and South Korea.
International retailers have promoted Vietnamese products in recent times. For instance, Metro Cash & Carry has recently launched a promotion program for Vietnamese products in Germany.
Thanks to these activities, retailers have seen their revenue from these products rising strongly.