The first Taiwan Excellence Home & Living Experiencing Zone is launched today at Pico Mall (Hanoi) and will last for five days until June, 26 promising to excite every participating consumer.
The first Taiwan Excellence Home & Living Experiencing Zone is launched today at Pico Mall (Hanoi) and will last for five days until June, 26 promising to excite every participating consumer.
The programme organised by Bureau of Foreign Trade, MOEA, Taiwan and implemented by Taiwan External Trade Development Council (TAITRA) will witness the presence of all 30 brands that join Taiwan Excellence 2012, with an emphasis on home & living products.
Key objectives of the programme is to create opportunities for local consumers to have fun while experiencing the smartest products from Taiwan, as well as bring the brands closer to consumers in the capital. By participating in the event, visitors will have a chance to explore the excellence of some latest technology.
Tso Wei-Dar, director of Taiwan Trade Center, TAITRA’s representative office in Ho Chi Minh City said: “This year, we have made a clear focus on innovative lifestyle products with the theme entitled ‘Creating an excellent home with an excellent lifestyle’. All the designs, product displays, games and other activities are to create a friendly and home-feel atmosphere for visitors who come to our Taiwan Excellence Home & Living Experiencing Zone. We believe that this is a great chance for us to demonstrate our excellence concept as well as interact with local consumers”.
Taiwan Excellence with the tagline ‘Excellent Lifestyles’ and core values of ‘Reliable, Innovative and Worthy’ is an integrated marketing communication programme organized by Bureau of Foreign Trade, MOEA, Taiwan and implemented by Taiwan External Trade Development Council (TAITRA).
Its mission is to enhance the image and raise the awareness of Taiwan international brands and its dynamic industries in the global area as well as spearhead its leading brand development and promotion.