The demand for tablet computers and smart phones in Vietnam is still growing at double-digit rate, sparking hope for the hi-tech product market despite the current trend of consumers tightening their purse strings.
The purchasing for smart phones records growth rate of 10-15% at present. Several mobile retailers expected the growth of 20% in the next six months for products priced around VND3 million.
However, the demand for high-grade smart phone tends to move flat, especially after the Lunar New Year holiday. Tran Quoc Trung, director of Mai Nguyen Mobile Technology Company, said the purchasing power in this segment only rose 3-5% against the pre-Tet period.
Trung predicted the high-grade smart phone segment would continue stagnant growth in the coming time.
As for tablet computers, Le Toan, head of the tablet and digital division at thegioididong.com, forecast further high growths in the next months as this kind of device has become more attractive to consumers for its convenience.
Thegioididong.com before Tet organized an online order program for the tablet computer Asus Transformer Prime priced at VND16 million, with keyboard included, and over 200 orders were made after three weeks, Toan said.
The mobile retailers said the products of Apple and Samsung are still the most popular in Vietnam. However, HTC and LG’s smart phones have recently become better-known.
Trung of Mai Nguyen Co. predicted iPhone of Apple and the Samsung Galaxy line, notably Galaxy Note, will still be the most favorite.
In related news, Nguyen Vu Luu, director of Viettel’s electronic production center, announced last Thursday that the center would begin trial production of tablet computers next quarter. He expected Viettel-branded tablets would be launched into the market by this year’s end at the price of below US$200 per unit, Vietnam News Agency reports.
Luu informed the product line will be aimed at the niche market with specific group of consumers. For example, tablet computers used in education will be installed with appropriate applications to deliver value to users.
With definite price and market, experts said Viettel tablet computers will become a strong competitor to the current products on the market. Viettel is also undergoing the process to produce smart phones and will release the products in the fourth quarter.