Provinces join forces to stir up travel demand

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SaigonTimes English - 29 month(s) ago 2 readings

Provinces join forces to stir up travel demand

HCMC – Dozens of provinces have pledged to join a tourism stimulus program initiated by the HCMC Tourism Association, agreeing to slash service prices so as to stir up travel demand, said a source from the association.

Provinces join forces to stir up travel demand

By Dao Loan - The Saigon Times Daily

Tourists visit Thanh Ha Pottery Village in Quang Nam Province - Photo: Dao Loan
HCMC – Dozens of provinces have pledged to join a tourism stimulus program initiated by the HCMC Tourism Association, agreeing to slash service prices so as to stir up travel demand, said a source from the association.

Nguyen Thi Khanh, vice chairwoman of the association, said that the Tourism Association of the Mekong Delta, travel firms and hotels in 12 provinces and cities have promised to reduce the service fees by around 30%. Besides, Thua Thien-Hue and Nghe An provinces have also agreed to join the program, she added.

Given the active participation, the package price of domestic tours earlier announced by the HCMC Tourism Association and Vietnam Airlines can be marked down by more than 30%.

Binh Thuan Province and Danang City will also participate in this program though they have not supplied the list of hotels agreeing to lower fees and the specific discount rate yet.

“We are pretty optimistic thanks to the enthusiastic response of these provinces and have started to talk partners in the northern region into joining the program. The wider cooperation between localities will bring more benefits to tourists, not only a discount of 30% as expected at first,” Khanh told the Daily on Thursday.

The travel stimulus program 2012 organized by the HCMC Tourism Association and Vietnam Airlines will last until this year-end.

Under the program, the national air carrier will offer a discount of 40% on fares on some routes so that nearly 20 member travel firms having the highest number of domestic tourists can offer discounted package tours to attract more tourists.

In addition to the airfare reduction, travel firms will lower the service fees to provide customers with a low package price which was initially planned 30% lower than the normal rate.

There have been 9,000 air tickets booked since travel firms announced discounted air tickets on April 20. More tickets will be bought in the summer travel season, according to Khanh.

“Vietnam Airlines says that there are still many tickets for the travel season. We expect to sell more tours when getting the cooperation of localities to offer a lower price,” she said.

When the tourism declined in 2009, Vietnam used to launch a similar program on a national scale which brought strong growth for the domestic tourism.

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