The Hanoitimes - Vietnam and Thailand have agreed to cooperate in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry to promote bilateral trade and market research in ASEAN and provide financial and non-financial assistance.
The Hanoitimes - Vietnam and Thailand have agreed to cooperate in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry to promote bilateral trade and market research in ASEAN and provide financial and non-financial assistance. A cooperation document on this field was signed by the Director of Thailand Convention and Exhibition Bureau (TCEB), Supawan Teerarat, and the Vice Chairman of the Vietnam Chamber of Commerce and Industry (VCCI), Hoang Van Dung, in Hanoi on March 16. Last year’s two-way trade between Vietnam and Thailand rose 25 percent to US$9 billion with export earnings from Thailand being nearly double. Thailand , with a total of 230 investment projects in Vietnam , has become one of 10 leading investors in the country. Dung said that the signing of the cooperation document will help enhance cooperation between businesses through MICE expert training programmes. In addition, VCCI will closely coordinate with TCEB in promoting trade and MICE activities to stimulate business development. Vietnamis one of Thailand ’s potential markets in the MICE industry, especially in the exhibition sector. Vietnam ranks fourth among ASEAN nations in the number of tourists to Thailand , after Malaysia , Singapore and Laos . From 2010-2011, Vietnam ’s tourism growth hit a double digit figure of 30 percent. According to Teerarat, the document will focus on human resources development and cultural and economic cooperation through MICE under which Vietnam ’s market share will rise to 30 percent or US$2.5 million in value. DLO |