(VOV) - People in Vietnam are increasingly concerned about the effects of the environment on their health and well being, according to a survey released recently by market research firm Cimigo.
Pollution has worried residents in Hanoi and Ho Chi Minh City particularly.
“Seventy-five percent of people surveyed describe their physical environment as their top concern for ‘healthy living’,” said Cimigo managing director Joe Wheller.
The survey polled 2,000 individuals spanning all socio-economic classes in the country's two largest cities.
"We suspect this is driven by concerns over pollution of Vietnam’s natural environment.
"Indeed, the results from another survey showed that 81 percent of Vietnamese people list pollution as one of their strongest external fears."
Interestingly, and in spite of trends toward urbanization around the nation, the consensus among respondents is that the healthiest lifestyles are to be found in traditional village communities.
"This relates partially to the cleaner environments of the smaller towns, where less traffic and lower levels of industrialisation lead to cleaner air, but also to the ready availability of fresh and healthy locally grown produce, which Vietnamese also place as a top priority for a healthy life," Wheller said.