‘Vietnam – Timeless Charm’, featuring a stylised lotus, replaces the 2005-2011 slogan ‘Vietnam – Hidden Charm’ and aims to help develop tourism in the country. It was chosen because it represents the country’s traditional cultural identity in addition to being easily recognisable and memorable.
‘Vietnam’s logo depicts a five petal lotus, the symbol of Vietnamese culture, and we hope it will awaken curiosity and encourage people to discover the country in the same way as the tourism logos and slogans from India, the Republic of Korea and the Philippines promote those countries. The new logo and slogan are being used synchronously in tourism promotion networks at home and abroad, as well as for travel and hospitality products and publications,” said Vietravel Tourism Company Communications Manager Nguyen Minh Man.
Sharing the same opinion, Director of the International High-quality Tours and Conventions Organising Centre, (Goldentour and Convention) Pham Tien Dung said the VNAT’s new logo and slogan are quite prominent and should raise Vietnamese tourism to a new level. The new symbol has also received praise from foreigners, including the European Chamber of Commerce in Vietnam (EuroCharm).
Mr Dung also added that the development of the country’s tourism industry is based on hospitality, joint efforts by the community to create an attractive environment for tourism, high-quality products and friendly, professional staff. Every Vietnamese citizen should contribute to promoting the image of a friendly Vietnam by protecting the environment and making it green, clean and beautiful.
According to VNAT Deputy Director General Nguyen Manh Cuong, it is essential to raise public awareness of the new symbol and trademark. A year long marketing campaign has been planned for 2012 to develop brand recognition and explain how the new symbols can be used to promote tourism in all localities across the country.
It is hoped that the new logo and slogan will be successful in raising the country’s image and enticing more tourists to visit Vietnam.
The VNAT is asking cities, provinces, travel agents, hotels and tourist accommodation across the country to replace the previous ‘Vietnam – Hidden Charm’ with the new ‘Vietnam – Timeless Charm’ in their tourism publications and promotions beginning in March 2012.
The VNAT will produce guidelines, marketing information and specialised columns on travel and tourism websites to promote ‘Vietnam – Timeless Charm’, and it also plans to erect advertising hoardings depicting the new logo and slogan in ten key tourism centres, including Hanoi, Ho Chi Minh City, Quang Ninh, Da Nang, Quang Nam, Khanh Hoa, Lam Dong, Hue, Can Tho and Hai Phong.