“Only 33 percent of businesses with an Internet connection at their headquarters have their own websites,” said Tran Vinh Nhung, deputy head of the Ho Chi Minh City Department of Industry and Trade at a media conference regarding e-commerce solution held Tuesday in the city.
Minh said the number of business websites only increased slightly, leaving a huge potential for e-commerce to grow.
Developing e-commerce in Vietnam is also a government policy, which was stated in Resolution No 1 issued last June, according to Tran Huu Linh, head of the Vietnam E-commerce and Information Technology Agency (VECITA) under the Ministry of Industry and Trade.
The resolution has paved a roadmap for e-commerce development between 2012 and 2015, with focus on increasing online trading and payment activities, as well as providing an adequate personnel training campaign for the e-commerce sector, he said.
Linh added that building and operating a website to sell products on the Internet is very important to help businesses increase sales, especially during these hard times.
“More than 14.5 percent of businesses asked in a recent survey blame unsold inventory as their main economic difficulties, while 11.7 percent said they faced obstacles connected with business locations,” he said, citing figures from the General Department of Statistics.
Running an online store may help solve the unsold stock and space problems, but businesses wishing to make use of this channel are likely to encounter another difficulty -- the technical barrier.
Speaking at the conference, the Center for E-commerce Development (EcomViet) under the Ministry of Industry and Trade asserted that its new solution, a website-creator service, can help removing these barriers.
“The eKip solution will help businesses build a website for selling their products online within just 30 seconds after they register on our website,” said EcomViet deputy director Nguyen Ky Minh.
Minh said customers will not have to worry about web programming, online payment method, online marketing and advertising, or security solution thanks to the service.
“Customers will have a complete, all-in-one online store, and can now enjoy a 15-day trial free of charge,” he said.
Minh added that EcomViet has joined hands with other e-commerce partners such as VNG Corporation, operator of the Vietnamese social network ZingMe, NovaAds, and FSC Vietnam to launch a promotional package worth VND6 billion to assist customers.
“eKip is a purely Vietnamese solution and our mission is to help more local businesses approach the e-commerce market and save their time and money in boosting operations,” he said.