Metro Friedrichshain Berlin and Metro Cash & Carry on May 31 launched a nationwide promotion programme called “the Vietnamese product week in Metro Cash & Carry Germany”.
The programme aims to further introduce Vietnamese products to Metro’s customers in Germany and foster Vietnam’s exports to Germany and Europe.
As many as 117 Metro Cash & Carry wholesale centres across Germany are taking part in the promotion while 1.4 million business customers in Germany received a promotion advertising Vietnamese products as the heart of the campaign.