THAIFEX - World of Food Asia - organised by Koelnmesse - the leading trade fair organiser in the food industry is taking place from May 31 to June 4, 2017 in Bangkok, Thailand.
Visitors can expect a mega show congregation of at least 45,000 industry professionals, 2,000 exhibitors and representation from over 40 countries across the five-day event.
Several Vietnamese food and beverage (F&B) businesses show their interest in this one-stop trading platform to boost Vietnamese F&B products internationally. Returning exhibitors Vinamilk, Dan On Food, Rita Food & Drinks, Minh Phong Green & Agricultural Products J.S.C have participated in THAIFEX- World of Food Asia for more than five consecutive years. Besides are new players such as Seafarm Liability Limited Company, Lotus Rice Ltd., and more. Vietnamese exhibitors also see an impressive 55 per cent increase in space area in 2017 as well as a new seafood pavilion.
Following the rapid population growth and mass urbanisation in Asia in the last decade, the traditional demand for food in the region has changed drastically. Not only does the Asia-Pacific region have some of the fastest growing F&B industries in the world, with projected year-on-year growth rates averaging 11 per cent, there has also been increased attention to healthier living and demand for better labelling and packaging.
In an answer to this prevailing trend, THAIFEX 2017 showcases distinguished features, including an additional 13,500 square in event space, making it the largest-ever trade fair in the F&B industry; identifying 11 key industry trends for 2017, of which organic foods is forecast to make waves this year; a newly instated ‘THAIFEX Innovation Zone’ to showcase the wide range of innovative food products and product designs from the region; and a series of specialised trade fairs and workshops, conferences on current hot F&B topics.
“THAIFEX-World of Food Asia 2017 marks the fifth consecutive year VINAMILK is participating in a trade show on the international scale,” said Vo Trung Hieu, international business director of Vinamilk. “This year, besides a focus on our key products at the Vietnam pavilion, we are excited to introduce our organic milk to consumers.”
“THAIFEX-World of Food Asia is a great platform for us and over the past five years, it has grown exponentially in size and reach. Participating in the show offers us a great opportunity to introduce and share our products to both Thai and international consumers. On top of that, we are also able to expand our reach and work with new and emerging markets in the region,” he added.
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By Hong Anh