Luxury fleet to Hyatt Regency Danang in Mercedes’s Central expansion
By Le Hoang - The Saigon Times Daily
HCMC - Mercedes-Benz Vietnam last Saturday marked its official presence in the central city of Danang with two events including the handover of a Mercedes-Benz fleet to Hyatt Regency Danang Resort and Spa and the opening of a state-of-the-art dealer in the city.
The fleet, comprising three units of the renowned MPV of Mercedes-Benz R-Class and one Sprinter minibus with total value of some VND10.56 billion, will be used to serve VIP guests of the newly inaugurated five-star Hyatt Regency Danang Resort and Spa.
Anthony Gain, general manager of Hyatt Regency Danang Resort and Spa, said: “We are delighted to take delivery of the second fleet of R-Class which will cater for the needs of our discerning guests. The fleet of Mercedes-Benz luxury cars supports keeping our position as the leader in the chart of the hospitality service standards in Vietnam and comparing ourselves with world-class premier hotels.”
Hyatt Hotel & Resort said the contract of the whole fleet enables the five-star facility to distinguish itself from others by offering the very best stay away from home to their guests. In 2010, the Park Hyatt Saigon was the first five-star hotel in Vietnam to have such a big investment of five S-Class. It was considered a start for a new level of high-class transportation to serve international travelers. This fired the first shot in starting a new trend to increase hotel services to satisfy customer demand.
Deluxe hotels and resorts have always been Mercedes-Benz’s important market niche at a time when the tourism sector is growing steadily with higher requirements for quality services. For years, Mercedes-Benz has overwhelmingly been preferred by five-star hotels all over Vietnam.
In line with the handover ceremony, Mercedes-Benz Vietnam has committed to provide Hyatt Regency Danang Resort and Spa with the best after-sales services including warranties, maintenances, etc at An Du Autohaus dealer, which opened the same day in the city.
Located few minutes from Danang International Airport and surrounded by many five-star hotels and resorts, An Du Danang becomes the only Mercedes-Benz Autohaus in the center of Vietnam. The automaker said that An Du Autohaus Danang was meant to constitute a landmark on the route not only in the center but also in Highland areas.
Owning an area of 5,000 square meters with the total investment of up to US$3 million, the new dealer with the special rounded shape and a rotating star on the roof top, follows the open concept design and emphasizes transparency throughout the structure by using glass walls. This Autohaus orients to the modern vault design that showcases the dedication to innovation in a significant way to ensure the best customer experience.
Following An Du Autohaus Haiphong opened two months ago, An Du Autohaus Danang is now the second Mercedes-Benz Autohaus in Vietnam applying the latest Mercedes-Benz Presentation System, or MPS II Exclusive, boasting a fascinating display of full range of premium cars, privileged after-sales service facilities and relaxing customer areas.
“As the primary point of contact with customers in the central areas, it is imperative that the new autohaus also reflects this brand strategy,” said Michael Behrens, general director of Mercedes-Benz Vietnam, adding that “The expansion of our national network demonstrates our continued and unwavering commitment to having the best and widest network of our kind in Vietnam.”
On this occasion, An Du Danang applies the special customer program of “One year membership at Mongomerielinks with value of VND70 million” for customers buying passenger cars from April 15 to May 31, 2012. Also, customers doing car services at the new workshop will enjoy a special service treatment of 20% for labor cost, and 10% off for engine oil.