Local travel firms eye Myanmar market

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SaigonTimes English - 32 month(s) ago 4 readings

Local travel firms eye Myanmar market

HCMC – Although Myanmar is not yet a large market of HCMC’s tourism, local travel firms have started to shift attention to this new frontier with many cooperation agreements signed with Myanmar partners in a visit last week.

Local travel firms eye Myanmar market

By Dao Loan - The Saigon Times Daily

Dang Trung Nghia (R), deputy general director of Fiditourist, signs a cooperation agreement with a Myanmar partner - Photo: Tuyet Mai
HCMC – Although Myanmar is not yet a large market of HCMC’s tourism, local travel firms have started to shift attention to this new frontier with many cooperation agreements signed with Myanmar partners in a visit last week.

Nguyen Thi Khanh, vice chairwoman of the HCMC Tourism Association, said that the association has signed an agreement with Myanmar’s tourism association on exchanging tourists. The agreement will serve as a bridge for the cooperation between firms of the two sides, she said.

“We will firstly focus on providing good tours for Vietnamese tourists to visit Myanmar, and after that will bring tourists from Myanmar to Vietnam. This market is quite new but we see huge potentials,” Khanh told the Daily on Monday.

Fiditourist Co. in the visit last week signed a cooperation agreement to exchange tourists with Myanmar’s leading travel firm Myanmar Tourism Service Company. Fiditourist is one of the first local firms to offer tours to this country and is still operating tours of this kind every month.

“Currently, we are still unable to develop the number of tourists from Myanmar, but in a survey we find that there are a large number of wealthy people who have high potentials for traveling. We expect this market will grow well in coming years,” said Dang Trung Nghia, deputy general director of Fiditourist.

In addition to attracting tourists from Myanmar, tour operators from HCMC also want to attract tourists from third countries to promote the common image “Four Countries-One Destination” of Vietnam, Laos, Myanmar and Cambodia, said Khanh from the tourism association.

The theme “Four Countries-One Destination” that took root in the International Travel Expo 2011 held in HCMC has drawn attentions of many foreign customers. Therefore, the city’s tourism wants to continue exploiting this theme in the expo this year together with boosting the cooperation of firms to lure more international tourists.

According to Khanh, some travel firms also regarded Myanmar as an investment destination as Myanmar is opening its door and the number of tourists is growing, prompting a high demand in tourism services and accommodation.

Besides, Myanmar has pledged to offer incentives for investors, and some firms have considered investing in hotels here.

Saigontourist Holding Company, Vietnam’s leading travel firm and hotel operator, is also inspecting this market. “We have yet to make the final investment decision but is carefully exploring the market and find it full of potentials,” said general director Tran Hung Viet.

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