The logo was designed by local artist Le Quang Loi from Binh Duong Province.
Painted in dark yellow and black, inspired from the natural color of the site’s ancient bricks, it takes on the image of a local Cham woman performing a traditional Apsara dance.
It also features a stylized letter M standing for My Son and a letter W in World Heritage.
My Son, a valley surrounded by mountains, was the site of a religious centre in the capital of the Cham Kingdom which existed from the fourth to the 15th century.
One of the most famous Cham architectural and sculptural relics in Viet Nam, it was recognized as a world heritage by UNESCO in 1999.
This is the first time the sanctuary’s management board announced its official logo since the UNESCO recognition.
On the same day, the management board also started operating a new electric shuttle bus system, which will carry tourists and visitors around the holy site.
Now having three 8-seat vans and two 6-seat ones, the board is planning to add another 5 vans having 12 – 14 seats.
Tickets cost VND 15,000 for foreigners and 10,000 for locals.