Despite the slowing demand for cheap tours, long-haul and high-class tours have still marked good growth, with many high earners booking tours at prices nearly four times higher than normal ones.
Viettours just arranged the four-day Singaporean tour for a group of some 300 members last week. Besides the large number of members, these customers were ready to pay up to US$1,600-1,800 each to buy high-class services during the trip, three times higher than normal tours.
Also, the tour operator last week sent 320 tourists to Japan and it will take another 400 travelers to the same destination next month.
“The long-haul tourism product and luxurious tours segment at our company has still grown well with the continued increase of groups since the Tet holiday,” director Luu Dinh Phuc of Viettours told the Daily.
Similarly, Ben Thanh Tourist recorded stronger demand for high-end tours than other tours at its firm.
The HCMC-based tour operator has successfully attracted individual clients with the nine-day Britain-Scotland tour marketed at roughly VND95 million per person two weeks ago. It is now preparing to launch more promotions to lure customers for the tour.
The same positive situation is seen at other travel agencies with the overwhelming growth of high-end tours compared to other tours. While other buyers are tending to choose short-distance low-priced tours, well-to-do people are favoring high-class and long-distance tours or unfamiliar destinations worth hundreds of million of dong each.
According to Doan Thi Thanh Tra, marketing director of Saigontourist Travel Service Company, a number of travelers had even asked for tours to Peru. As an unfamiliar destination, it could only be arranged with expensive prices but this does not matter to interested tour buyers.
For the national holidays on April 30 and May 1, more customers are still looking for tours to Europe, the U.S. and Australia that have been sold out as of now.
Surveys conducted by Tra’s company indicated that tour buyers in the high-class sector are very generous when going shopping overseas. They spend up to VND400-500 million buying products and services per person abroad.
Those destinations attracting local wealthy customers the most is the U.S. followed by Europe and Australia.