Euro 2012 a prize-hunting season, locals say
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Local youths have for the last few weeks been eagerly hunting for discounted goods offered by firms’ promotions to go along with the month-long Euro 2012, or anticipating winning prizes from the prediction contests held by manufacturers in a bid to boost sales.
An ad banner about a 49 percent discount program is seen in front of an FPT electronic shop. Photo: nss
“On the occasion of Euro…” has become a trendy phrase businesses deploy to offer their promotional services to embrace the most anticipated football tournament of the year.
Electronic manufactures have been running a number of prediction games or shopping campaigns, while even those operating in sectors that have nothing to do with football like jewelry shops have also launched Euro-related promotional programs.
Firms also employ various means to attract customers: by collecting result predictions via either their fan pages on Facebook or their own websites, or by issuing answer sheets to customers or receiving answers via SMS.
Most businesses grant prizes of their own products to winners, while some offer bigger awards such as laptops, cellular phones, or travel tickets.
“I look for information about Euro-forecasting games through Facebook or invitations from my friends,” said Tuan Viet, a resident of Ho Chi Minh City’s District 2.
“It’s just for fun, but of course it’s better if I win some prizes,” he shared.
“As a football lover, I never get bored of joining these programs. Taking part in many forecasting games also strengthens my predicting skills.”
Some women also join their men in the prize-hunting race, or take advantage of the shopping campaign to buy household products at reasonable prices.
“I’m not an aficionado of football but still play in the prediction games as it does not take much effort to win prizes,” said Bich Tram from Binh Duong Province.
“On the other hand, my participation is somehow affected by my friends around me.
“I have won three movie tickets so far.”