English club Chelsea eye Vietnam football academy
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English football club Chelsea’s managing director for the Asia – Pacific region, Adrian New, is in Vietnam to discuss the establishment of a football academy and other means of cooperation.
Chelsea is seeking to discuss the establishment of a football academy and other means of cooperation in Vietnam
He met Vietnam Football Federation vice chairman Le Hung Dung in Hanoi Tuesday, and told him about his club’s plans to set up a football academy for grassroots training and community developments through sports.
Dung invited Chelsea to tour the country in 2013 and discussed putting up ads for Eximbank, of which he is CEO, at Chelsea’s Stamford Bridge Stadium during this year’s English Premier League.
All the proposals will be discussed by both sets of officials soon.
Adrian New is responsible for Chelsea's commercial strategy in the region, including implementation of the club’s brand and commercial strategies and expanding their presence in the region.
He was earlier senior vice president of the World Sport Group. Chelsea are owned by Russian billionaire Roman Abramovich.
In 2007 Arsenal and Vietnam’s topflight club Hoang Anh Gia Lai opened a football academy in the Central Highlands province of Gia Lai. The first batch will graduate in 2013.