Dancing With the Stars is the most expensive advertising slot on Vietnamese TV
Bad planning and over enthusiasm ruined a communication firm’s announcement that it had won the rights to broadcast the popular Master's Chef show, despite the fact the schedule for the series hadn’t even been announced. Firm executives were left red-faced as another firm won the rights to broadcast Master's Chef in Vietnam.
The same communication firms also lost the rights to the Vietnamese version of 'Just the two of us' to another rival.
"Every deal we’d arranged with our sponsors was cancelled, every plan ruined," the company representative complained.
More painfully, it was also beaten at the race to obtain and broadcast the Vietnamese version of Clash of the Choirs.
The fierce battle has hurt many, but left some earning large amounts of money.
A TV industry insider said revenue for some communication firms had reached thousands of billion of VND, and they were only too happy to pay USD100,000 for the copyright for foreign produced shows.
Currently, two of the biggest names that own various famous shows on VTV and HTV are BHD which has the rights to Vietnam Idol, Clash of the Choirs, Master's Chef and the Cat Tien Sa Media Group that has Just the Two of Us, Dancing With the Stars.
The Multimedia Company also has Do Re Mi and Vietnam's Next Top Model show aired at Vietnam’s prime time of 8pm on VTV3 and HTV7. To guarantee those hours, the company had to book the slot over a year in advance.
Only popular shows that attract advertising agencies can remain on VTV3 or HTV7. At present, Dancing With the Stars has themost pricy advertising, with a 30 second segment worth VND120 million (USD5,749). With 30 minutes of advertisement for each of ten nights of the competition, the production company will earn VND72 billion (USD3,449).