City to have MICE tourism promotion center

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SaigonTimes English - 35 month(s) ago 8 readings

City to have MICE tourism promotion center

HCMC – The HCMC Department of Culture, Sports and Tourism is working with the HCMC Tourism Association on establishing a promotion center for MICE (meeting, incentive, convention and exhibition) tourism.

City to have MICE tourism promotion center

By Dao Loan - The Saigon Times Daily

A group of business travelers in a welcome ceremony in Hanoi City - Photo: Dao Loan
HCMC – The HCMC Department of Culture, Sports and Tourism is working with the HCMC Tourism Association on establishing a promotion center for MICE (meeting, incentive, convention and exhibition) tourism.

La Quoc Khanh, deputy director of the department, said the center would be under the management of the tourism association and carry out activities to promote the city’s tourism.

Those benefiting from MICE tourism such as hotels, travel firms, transport firms and shopping centers will join forces in annual programs of the center. State agencies will also support these programs to develop MICE tourism.

“The association has set up a plan to open the center, and we will continue to complete the plan and then ask for the city’s government approval. This year, we will focus on investing in MICE tourism after conducting many studies to develop this important segment,” he said.

The department has completed a scheme on developing MICE tourism with a series of promotion activities such as creating a website, releasing a periodic publication, organizing tourism fairs as well as investing in infrastructure facilities and human resources. With such efforts, HCMC’s tourism expects the number of business travelers visiting the city to reach around 988,000 in 2015.

According to the city’s Department of Culture, Sports and Tourism, there were some 3.5 million foreign arrivals in HCMC last year, with 20% being business travelers who came here to do business, seek business opportunities or combine traveling with participating in events.

Khanh said the department has worked with MICE Vietnam Club to cooperate in tourism promotion programs and finishing a publication for MICE tourism in HCMC.

“Australian experts are helping us edit the publication. HCMC for the first time will set up a booth at the MICE fair in Thailand late this year,” he said.

Previously, at a conference on MICE tourism, a research group from the U.S. Georgetown University proposed HCMC set up Convention and Visitors Bureau as the city has many advantages to attract convention visitors. Therefore, it is necessary to establish a unit specializing in promoting and attracting visitors to help develop this segment.

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